CH+13+Retailers+and+Wholesalers

Jamie Dosanjh tim riley Chanpreet Gill Janessa Wiltshire-Lalonde

Retailing: -Activities involved in selling merchandise to ultimate customers

Mark Up: -Amount a retailer adds to the cost of a product to determine selling price

Mark Down: -Amount by which a retailer reduces the original selling price.

Shopping Centre: - Group of retail stores planned, coordinated, and marketed as a unit.

Types of Retailers: - Chain Stores - Independent Retailers - Convenience Retailers - Specialty Retailers - Limited Line Retailers - General Merchandise Retailers o Variety Stores o Department o Mass Merchandisers o Discount Houses o Off Price Retailers o Hypermarkets and Supercenters

Retail convergence: a situation in which similar merchandise is available from multiple retail outlets. Scrambled merchandising: combining dissimilar product lines to boost sales volume Wholesaler: takes title to goods it handles and distributes these goods to retailers, other distributors or B2B customers. Wholesaling intermediaries: describes wholesales as well as agents and brokers.

** Retailing ** – activities involved in selling merchandise to ultimate consumers ** Wheel of Retailing ** – hypothesis that new retailer gains competitive foothold by offering lower prices, offered by reducing or eliminating a service 1. New retail appears - Low level service - Low profit margins - Low prices for consumers 2. Over time - Service levels increase - Profit margins increase - Prices increase 3. More time - Service levels continue to increase - Profit continues to increase - Prices continue to increase ** Stock Keeping Unit (SKU) ** – identifies varying items within a product line, reference for retailers ** Markup ** – amount a retailer adds to the cost of a product to determine its selling price ** Markdown ** – amount by which retailer reduces original selling price of a product ** Planned shopping center ** – group of retail stores planned, coordinated and marketed as a unit ** Retail convergence ** – similar merchandise available from multiple retail outlets blurs distinction between retailers and merchandise offered ** Scrambled merchandising ** – practice of combining dissimilar product lines to boost sales volume ** Wholesaler ** – channel intermediary which takes title to goods and distributes goods to retailers, other distributers/wholesalers or B2B customers ** Brokers ** – agent wholesaling intermediary who does not take title to goods, but brings together buyers and sellers ** Manufacturers’ representative ** – agent wholesaling intermediary who represents manufacturers of related but non competing products and receives commission on all sales