Dennis
Chris Bouchard
kelsey vansickle
clayton schroeder

Definition of Marketing: A set of processes for creating, communicating, and delivering value to customers and managing customer relationships.

4 Era's in the history of Marketing:
a.) The Production Era- Even the best product will fail without having a market to market to.
b.) The Sales Era- Will persuade customers to buy their product.
c.) The Marketing Era- The consumer rules. Find a need and fill it.
d.) Relationship Era- Developing a relationship with the customer.

Non-Traditional Marketing:
a.) Person Marketing- Designed to attract customers by using a celebrity or politician.
b.) Place Marketing- Attracting customers to a particular geographic area.
c.) Cause Marketing- Identification and marketing of a social issue, cause, or idea.
d.) Event Marketing- Sports, charaties, or cultural events.
e.) Organizational Marketing- Attempts to influence others to accept the goals, receive the services of, or contribute in some way.

One-to-one Marketing- Marketing program designed to build long-term relationships with individual customers.

Strategic Alliance- partnerships that create competitive advantages.

8 Functions of Marketing-
i.) Buying
ii.) Selling
iii.) Transporting
iv.) Storing
v.) Grading
vi) Financing
vii) Risk Taking
viii) Securing marketing information

ch1 clayton
Utility – the want-satisfying power of a good or service. 4 types are form, time, place, and ownership
Three factors force marketers to embrace global marketplace: expanded international trade agreements, new technologies and greater interdependence of worlds economy.
1)Production era, products would sell themselves.
2)Sales era, convincing people to buy.
3)Marketing era, company wide focus on customer orientation for long term success.
4)Relationship era, establish and maintain relationships with customers and suppliers (adds value)
Myopia is when a business fails to recognize their scope of business, to avoid, broadly identify goals and focus on fulfilling customers needs.
Person, place, cause, event, organizational à 5 types of non-traditional marketing.
Creativity and critical thinking combine to create innovation and analyze the best course of action for a firm.
Ethics are moral standards of behavior expected by society
Social responsibility is the marketing philosophies, procedures and actions that enhance society
Strategic alliances are made when 2 organizations form a partnership to gain a competitive advantage.
Buying and selling r are exchange functions. Transporting and storing are physical distribution functions. Standardization/grading, financing, risk taking and securing market information are facilitation functions.

What is marketing?
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers.
All organizational function including businesses as well as non-profit organizations
Marketing myopia: management failure to scope of its business.

Four type of utilities
Utility- The want satisfying power of a good or service.
Form utility- created when the firm converts raw material and component inputs into finished food and service. Ex) dinner at Swiss charlet, shirt from Mark’s ware house
Time and Place utility- occurs when consumers find goods and services available when ex) dental appointment, digital photographs.
Place- Availability of goods and services at convenient location ex) soft drink machines, on site day care

Ownership- Ability to transfer title to goods or services from marketer to buyer ex) retail sales

Four eras in the history of marketing (was on the midterm)
Exchange process: more than one party exchange something of value to each other to satisfy their needs.

Four eras
1. The production era: the production orientation dominated “the good product will sell itself” no marketing plan existed.
2. The sales era: rising importance of sales forces. Sales orientation. “creative advertising and selling will overcome consumers’ resistance and persuade them to buy.”
3. The marketing era: trusting marketing into a more important role. Transition to the consumer orientation
4. The relationship era: long term, value added relationships over time with customers and suppliers. Strategic alliance with manufactuers, retailers and suppliers.
Emergence of marketing concept
1. A shift from seller’s market to buyer’s market
- I. Buyer’s market: More goods and services than a number of people willing to buy
2. Fully developed marketing concept: consumer wide orientation with the objective of achieving long run success.


Traditional business

1. Marketing in non-for profit organizations
Operation: both public and private
Partnership with businesses
Goal: try to generate more revenue as much as possible
Overcoming their cost of good sold including employee wage.
Ex) Petro Olympic & Bell sponsored Paralympics winter games

Chapter 1
Utility= want satisfying power of a good or service- form, time, place and ownership
Three factors which have forced marketers to embrace a global marketplace:
International agreements, growth of new technology, interdepndance of worlds economy
Production era vs. sales era
Production- business people believed that quality products would sell themselves
Sales era- emphasis was placed on selling- persuading people to buy
Marketing conept= company-wide consumer orientation with the objective of achieving long-term success
Relationship era- focuses on building long-term, value- added relationships over time with customers and suppliers
Marketing myopia= managements failure to recognize the scope of a companys business
Diference between not-for-profit organization and commercial organization=
Difference is the bottom line- wether an organization is judged by its profitability